Nom de Guerre

A negative example for creating a conceptual persona is "Jihad Jane." 

Colleen LaRose spent long days caring for her boyfriend's father in a second-floor apartment in Pennsburg, a small town north of Philadelphia.  But online, federal authorities say, the devoted caretaker developed a daring alter ego, refashioning herself as "Jihad Jane" while helping recruit and finance Muslim terrorists -- and eventually moving overseas to kill an artist she perceived as an enemy of Islam" (Associated Press).

The story demonstrates the potential functionality of a persona as an interface for new alliances, rhizomes, possibilities for taking action on behalf of one's policy problem.  As Virno observed, virtue and (vice) draw upon the same resources.