Tuesday, March 2, 2010

Creating a Brand Persona

Creating a Brand Persona
View more presentations from Jason Levine.
Here is some context for creating our conceptual personae, placing our construction in relation to branding and brand identity.  Brand is a strong contender for the site of subject position in electracy.  Our project appropriates this evolution of identity invention, reframing it within the process of apparatus invention.  Brand in this frame is subordinated to the larger emergence of avatar.

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