CATTt

Every discourse on method in the Western tradition manifests an implicit generator, a poetics, whose operating features are remembered in the acronym CATTt: Contrast/ Analogy/ Theory/ Target/ tale. The assigned readings for the seminar cover each one of the slots:
C = Marchand on American advertising (commodity form).
A = Evans (Ed.) on modernist arts (appropriation device).
T = Deleuze & Guattari, natural history of concept.
T = Virno on a way to address public policy questions (as joke).
t = Dean, a guide to stand-up comedy (how to compose a routine).